Vivek SaraswatHooks and Upsell: Product and GTM Strategy for Bottoms-Up AdoptionLast month I gave a talk at Open Core Summit 2020 on the topic of bottoms-up adoption product and go-to-market strategy. The driving force…Jan 25, 2021Jan 25, 2021
Vivek SaraswatFive Things I’ve Learned About Enterprise Product StrategyOver the years I’ve picked up both successes and battle scars on the topic of enterprise product strategy. As a former product leader at…Jun 19, 2020Jun 19, 2020
Vivek SaraswatWhere I’m Hunting for Enterprise Infrastructure Startups in 2020Every time January rolls around, venture capitalists bring out their crystal balls on where they believe things are headed in the new year…Jan 15, 2020Jan 15, 2020
Vivek SaraswatPutting the Product in Product-Led GTMProduct-Led Go-To-Market is a hot topic in the world of software today, and doubly so when it comes to open source software. Ultimately…Nov 18, 2019Nov 18, 2019
Vivek SaraswatFrom Servant Leader to Servant Investor: Year One of a PM Turned VCThere is a profound intimacy that early stage investors develop with founders, and it stems from long days and late nights spent in the…Jul 1, 2019Jul 1, 2019
Vivek SaraswatThe Four T’s: a PM-turned-VC’s framework for evaluating startupsEvaluating startups is part dark arts, part science. No two companies are the same, and certain traits just can’t be quantified…Apr 17, 2019Apr 17, 2019
Vivek SaraswatBe like water: The martial artist’s guide to empathy in enterprise productMany product-oriented people focus on “what should we build” when in reality the far more important question is “why should we build…Feb 18, 2019Feb 18, 2019
